How 1 Paid Workbook Brings In 500+ Customers/Month In My Coaching Business


Get Customers with $0 from Your Pocket

People can’t get more customers because of 2 things. They’re spending waaaay too much money + time doing free content. Or they’re too busy providing services and stopped seeking prospects!

The Paid Workbook Strategy, on the other hand, is a counterintuitive approach where people can avoid both! 

When I started SELLING my workbook, I didn’t realize that it was possible for me to build my audience (500+customers /month), and keep 100% of the profi from the signature offer.

As a self-proclaimed simplifier, the thought of creating free content every single day overwhelmed me. I didn’t want to “hustle” my way to customers. 

Content marketing is great but only if it’s at a different stage, NOT at the beginning of your coaching business.

The Paid Workbook Strategy Allows Coaches and Course Creators to Skip the Burnout of “Free Content Trap” and Go Straight to Their Buyers

No need to host a 2-hour “free” webinar 
(let’s face it, customers know there’s a pitch coming and they don’t like it!)
❌ No need to spend 20 hrs./wk creating high-quality posts
(it’s time-consuming and coaches are only blindly praying for customers to DM!)
❌ No need to blindly jump on every sales strategy
(Warning: this is the perfect recipe for coaches to get burnout!) 

Here’s What Business Can Look like after the Paid Workbook Strategy


❌ Grinding your way to buyers creating content 20 hrs./wk (it’s too much!)
❌ Building a webinar that only repels people (read: they know there’s a pitch!)
❌ Trying to find the “magic” sales strategy that will get you sales this time
❌ Blindly doing free content and praying that customers will DM (spoiler: not likely)
❌ Attracting hoarders that are only there for the free stuff (they’ll never be buyers)


✅ Attract buyers that you can upgrade to your signature offers
✅ Getting sales updates from Stripe consistently (and not refunds!)
✅ Get paid upfront while building your audience (and $0 form your pocket)
✅ Avoid the soul-crushing burnout as a result from the grind of the “free content trap”
✅ Free up time, save money, and focus on providing your services
I know that a lot of people will probably raise their eyebrows and be skeptical when I talk about this strategy. 😅

It’s only wise to do so, by the way!

After all, you can’t believe everything you hear on the internet, especially when it’s about sales…

So, let me PROVE it to you instead

From 0 To 1,594


... Without Any Testimonials, Following, or Content Marketing

When I started my coaching business in English (I’m not a native speaker) in march 2020, I didn’t want to:
  • grow my audience organically because it takes ages
  • build a webinar and sell a $997 offer because webinars lead cost fortune
  • ​run ads to a freebie because I wasn’t sure how many people would convert.
I wanted something that brings clients FAST!

So on the 28th of February 2020, I launched my mini offer funnel selling copywriting scripts ...

... and started running ads.
Erik Hoffmann has helped
10,000+ experts and entrepreneurs
get more customers

I Was


... And 100 Days Later...

I had spent $50k on ads:
I made $100k revenue:
And I got 1,594 customers:
Here are the sales results from some of my other funnels following the same strategy:
Thanks to this strategy, I was able to acquire 7,363 (and counting) customers.


Instead of selling video courses, I’ve been selling templates, step-by-step action plans, checklists, fill-in-the-blank scripts, and formulas. The content that brings results for my clients FAST, and you can pack it in


But It’s One Thing for Me to Get Results and Another for Others to Replicate My Success

Here’s what other students have to say about my paid programs and courses…

They Use the Same Strategy That Allowed Them to Achieve These 3 Things:

✅ Get Paid for Building Your List

My workbook sales not only cover my whole ad spend but also produce a profit. I'm literally getting paid for building my list. And you can too.

✅ Boost Your Credibility as a Coach

A workbook is a perfect format for navigating people through your coaching process. Your customers can achieve amazing results without you personally guiding them. And that boosts your credibility.

✅ Develop a Craving for Your Signature Offer

Because people are getting great results with workbooks, they want to continue. Because they want even better results. Play bigger. And that develops the craving for your signature offer.

The Workbook Toolkit


The Strategy

Short, on-point videos walk you through the workbook so that you know exactly how to fill it out in order to create your own bestselling workbook.

The Workbook

A step-by-step process in the workbook will help you find your bestselling workbook idea and craft your content, formulas will help you create it faster, and checklists will ensure you don't forget anything important.

4 Steps


Step 1


The fact is that not every single template or tool is going to sell well.

I'll walk you through the process I use to find the bestselling ideas and help you discover yours.

Step 2


Creating content might be overwhelming if you don't know what to do.

I'll show you how to split your bestselling idea into workbook frameworks, questions, templates, and checklists. So that you can create your content 5x faster.

Step 3


Hiring a graphic designer for your workbook and funnel might be very expensive.

I'll show you how to get a fast, simple, easy-to-edit template to create an eye-catchy design even if you're not a graphic designer.

Step 4


Now you have your own workbook ready to be promoted.

Congratulations! 🎉 👏🏼 You've done this.

And Before You Get Access to the Paid Workbook Strategy, I Want You to Know That There’s No Catch!

I realize that this is very inexpensive and that I’m practically giving it away. You’re probably wondering:

“If you’re doing so well with this, why would you give it away for next to nothing?”

So there has to be a “catch”...

Here’s the thing, there’s NO hidden continuity program that charges you every month. 

Yes, it’s true! The real reason is that I want to give REAL value. My hope is that you’ll love this so much, and it may be the beginning of an awesome business relationship.

Don’t worry, I get it! Buying from strangers online especially when it’s about sales can make you skeptical.

14-day Money Back Guarantee

So, I’ve set up a 14-day no questions asked money back guarantee. 

If you get the Paid Workbook Strategy, and feel like it’s not for you then you can easily email us for your refund.

How 1 Paid Workbook
brings my coaching business
500+ Customers / Month

The Paid Workbook Strategy that can Build Your Audience, Cover Your Ad Spend, and Develop a Craving for Your Signature Offer...

Frequently Asked Questions

Who is this “Workbook Toolkit” for?

The toolkit is specifically designed for business owners who want to attract dream customers who are ready to invest, take action & grow. 

It's perfect for coaches, consultants, and course creators.

Is the content available right away?

YES! Of course, it is. You can start creating your workbook RIGHT AWAY.
How is it different from other courses?

First of all, it's not a course. It's a set of a workbook and strategy that will help you find your bestselling ideas, create your content, and eye-catchy design for your workbook even if you're not a graphic designer.

Is there any money-back guarantee?

Yes, there's a 14-day no-questions money-back guarantee.
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TripleWin, Inc. can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 14-day 100% satisfaction guarantee on the products we sell, so if you are not happy for any reason with the quality of our training, just ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
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