People can’t get more customers because of 2 things. They’re spending waaaay too much money + time doing free content. Or they’re too busy providing services and stopped seeking prospects!
The Paid Workbook Strategy, on the other hand, is a counterintuitive approach where people can avoid both!
When I started SELLING my workbook, I didn’t realize that it was possible for me to build my audience (500+customers /month), and keep 100% of the profi from the signature offer.
As a self-proclaimed simplifier, the thought of creating free content every single day overwhelmed me. I didn’t want to “hustle” my way to customers.
Content marketing is great but only if it’s at a different stage, NOT at the beginning of your coaching business.